It Depends

The handbook for high-impact product decision-making

I’m writing a book! I’m hard at work writing, researching and all the other stuff that goes into creating a useful book. The plan is to publish in the middle of 2025, but between now and then I will be sharing lots of the insights I gain along the way!

Last year I realised that decisions are at the heart of all product work. Yet whenever they are asked for one product people answer “it depends”. That’s because the context matters in product-decisions. This book will be “The secret handbook for making high-impact product-decisions where context matters”.

If you want to follow along and hear about the insights along the way sign up for the mailing list. On the other hand, if you want to be more actively involved and help shape the content I’d love for you to join my early readers club.

Let’s make better decisions!