It Depends: making product decisions in context | Roadmaps Conference

At the Roadmaps Conference in Belgrade, Phil Hornby delivered a keynote titled It Depends: Making Product Decisions in Context, captivating an audience of product managers, designers, and operations professionals. The talk delved into the complexities of decision-making in the product world, highlighting why “it depends” is often the right answer and how context is key to driving impactful outcomes.

Phil shared engaging anecdotes and practical frameworks for navigating decisions at all levels, from strategic planning to tactical execution. He explored principles like understanding context, assessing decision reversibility, and aligning choices with organisational vision. Audience participation added a dynamic layer, with questions and discussions shaping the session’s insights.

Through his unique lens as a product coach, Phil inspired attendees to embrace clear decision-making as a tool for value creation. The talk not only offered practical takeaways but also left participants with a renewed appreciation for the art of making thoughtful, context-driven decisions.