You’re Great at Building Products. Now Get Great at “The Business” of Product.

Business acumen isn’t just for execs. Learn how to think strategically, make high-impact decisions, and connect product work to commercial success.

You need to speak the language of money!

Get Ahead Before Everyone Else Catches Up.

The first cohort launches in late April 2025. Join early and get an exclusive discount—because those who invest in their business skills now will be ahead of the pack.

  • Product leaders who understand business win. The sooner you master the language of business, the sooner you start making decisions that drive real impact.

  • Be the one in the room who gets it. When you can talk revenue, profit margins, and market positioning with confidence, you stand out.

  • This isn’t just another course—it’s an unfair advantage. Execs don’t have time for product people who ‘don’t do numbers’. Let’s change that.

Bonuses

  • Private 1:1 Strategy Session with Phil Hornby → A behind-the-scenes session answering your toughest business questions.

  • Exclusive Discount for the April 2025 Cohort → Limited availability for the first sign-ups.

Product Success Isn’t Just Features—It’s Smart Business Calls.

  • Product people make decisions daily—often without realising it!

  • Business acumen gives you the tools to connect what you build to business impact.

  • This programme helps you shift from execution mode to full-stack product thinking.

How to Think Like a Product Leader, Not Just a Product Manager.

You’ll Learn

  • How to make Smarter Decisions: Learn to balance commercial impact, risk, and product strategy.

  • Financial Fluency for Product People: Understand P&L, pricing, and market dynamics.

  • Master Market Sizing & Business Models: Learn when and where to invest effort.

  • Business Case Development: From Business Model Canvas to full strategic buy-in.

  • How to get Stakeholder Buy-In: Stop fighting for alignment—lead the conversation instead.

Learn. Apply. Level Up.

This programme blends real-world business principles with interactive, product-specific applications.

Self-Paced Learning

Short, high-impact modules before each live session.

Practical Assignments

Reinforce your skills through real decision-making exercises.

Live Workshops

Apply the learning in real-world scenarios.

Community & Cohort

Join a peer group share insights, and growing together.

If You’ve Ever Been Told ‘Think More Strategically’—This is for You.

Product Managers & Owners

Move beyond the backlog and shipping features.

New & Aspiring Product Leaders

Learn the skills execs care about.

Engineering & Design Leaders

Elevate your cross-functional decision-making skills.

Taught by a Product Coach Who's Been in the Trenches.

Phil Hornby has trained thousands of product people across hundreds of organisations. He coaches CPOs and has lived the product leader journey himself.

He’s a leader-turned-coach. He’s had a $300M P&L as a product manager, so he had to figure out the business side quickly!

Expect direct, practical, and no-BS insights that actually help you make your product better as a part of your business.

Get Business-Savvy.

Make Smarter Product Calls.

Drive Bigger Impact.

Frequently Asked Questions.

  • If you're a product manager, product leader, or someone in a cross-functional role who wants to connect product decisions to business impact, this is for you.

  • The standard price per person is £1000 plus VAT, but for the first cohort we are offering a discount to £750.

  • The programme runs over 3 months with live sessions every other week to allow you to do the learning and homework ready for the next one.

  • There are 6 live sessions that make up the programme.

  • No! This programme is designed for product people who want to develop business acumen, regardless of their starting point.

  • We know that it’s like doing this job! All sessions are recorded, and you’ll have access to them along with key takeaways so you can catch up anytime.

  • Expect to dedicate around 2-3 hours per week, including self-paced learning, live sessions, and practical assignments.

  • Yes! You’ll be part of a cohort where you can exchange insights, get feedback, and connect with like-minded professionals.

  • The programme runs online, all live sessions are delivered through video conferencing using online collaboration tools.

  • Ofcourse! We are happy to run the programme in-house just for your team.

    This allows us to adjust the session frequency, add some customisation and to go deeper into your content in session if you want.

    We can also discuss in-person delivery if you want that.