Your Roadmaps Sucks! | Product Tank Porto

In this lively reboot of the ProductTank Porto community—the first event in four years—Phil Hornby delivers a compelling talk titled, "Your Roadmap Sucks." Hosted by Chantal Botana, the session addresses why roadmaps in most organisations fail to deliver and provides actionable insights on transforming them into tools for alignment, communication, and value creation. Phil explores common shortcomings, such as unclear objectives, lack of contextual information, and ineffective communication, and challenges attendees to rethink traditional approaches.

By introducing innovative techniques, like incorporating customer jobs-to-be-done into roadmaps and experimenting with alternative formats like radial and territory diagrams, Phil equips product professionals with fresh perspectives. He also emphasises the importance of tailoring roadmaps for diverse audiences—from executives to engineering teams—ensuring clarity and engagement.

As part of this revitalised community gathering, Phil’s thought-provoking anecdotes and practical frameworks inspired attendees to address the real issues behind ineffective roadmaps and embrace strategies that drive better outcomes. This talk set a high bar for the newly revived ProductTank Porto community, making it a must-watch for anyone striving to improve their product management practices.