You have to explore to discover | Product Tank London

In this talk for Product Tank London, Phil Hornby explores the art of product discovery through the lens of historical exploration, drawing parallels between Christopher Columbus's voyages and modern product management. Phil emphasises that discovery doesn’t just happen—it requires intentional exploration guided by a mission, context, and strategy. He discusses the importance of balancing structure and creativity, using tools and collaboration to uncover customer problems worth solving.

The talk delves into practical approaches, such as leveraging customer interviews, prototyping, and navigating organizational challenges, while also debunking myths like "autonomy" in product teams. Phil highlights the value of trust-building through delivery and continuous learning as foundations for impactful product discovery. The session concludes with actionable insights on collaboration, recruitment for discovery interviews, and practical tools to streamline the process.

Whether you're a seasoned product leader or just starting your journey, this talk offers thought-provoking perspectives and tactical advice to help you navigate the messy middle of discovery while delivering sustainable customer and business value.