Art and Science of Strategy in Large Corporations: How to Navigate Politics, Dependencies, and Alignment | Product Direction

In this insightful episode of the 100 Product Strategies Podcast, Phil Hornby, an experienced product coach and host of Talking Roadmaps, dives into the complexities of crafting effective strategies in large corporations. Drawing from his extensive background at organizations like Continental and startups alike, Phil explores how strategies evolve across different stages of company maturity. He shares practical insights on aligning business unit goals with overarching corporate strategies, balancing risk, and prioritizing initiatives in highly structured environments.

Phil discusses the nuances of building strategies that are both visionary and grounded in real-world constraints. From leveraging frameworks like STEEPLE analysis to codifying decisions with product principles, he emphasizes the importance of simplifying complex ideas into actionable strategies. He also reflects on the differences between strategy execution in startups versus large enterprises, revealing how the size and culture of an organization influence decision-making and innovation.

This episode is packed with actionable takeaways, including how to create alignment across teams, navigate political landscapes, and focus on sustainable decision-making. Whether you're a startup founder or a corporate leader, this conversation offers valuable perspectives on mastering the art and science of strategy.

You can also check it out on substack here.