Going beyond the Now-Next-Later Roadmap | Product Tank Cologne

In this engaging session at ProductTank Cologne, Phil Hornby delves into the intricacies of creating effective product roadmaps, moving beyond the traditional "Now-Next-Later" approach. Hosted by Su, the talk explores the common pitfalls of roadmaps and highlights the importance of aligning them with outcomes, strategic objectives, and team collaboration. Phil draws from his extensive coaching experience to share actionable insights into timing, audience-centric communication, and the art of storytelling in roadmap creation.

The discussion introduces innovative visual styles, including radial and horizon-based roadmaps, showcasing how these can better communicate priorities and long-term goals. Phil emphasises empowering teams to own their roadmaps and tailoring their communication for different stakeholders, from developers to executives. With a blend of humour, real-world examples, and strategic advice, this session challenges conventional roadmap practices and inspires teams to rethink their approach.

The event is a must-watch for product managers, designers, and leaders seeking to enhance their roadmap strategies and drive meaningful outcomes. Watch the full session to uncover new ways to make your roadmap a powerful tool for decision-making and alignment.