All things roadmaps | Scandinavian Product Group

On the Scandinavian Product Podcast, Phil Hornby joins as a guest to explore the complexities of product roadmaps. Hosted by Afonso Franco, this engaging episode delves into why roadmaps are so divisive, their role in aligning teams, and how they can help organisations transition to being more outcome-oriented. The conversation sheds light on common misunderstandings, such as the belief that roadmaps are rigid plans, and highlights their true purpose as storytelling tools that communicate direction and facilitate alignment.

Phil shares actionable insights, including tips on tailoring roadmaps for different audiences—whether internal teams, executives, or external stakeholders—and balancing high-level themes with delivery specifics. Listeners will also learn about alternative formats like the now-next-later framework and the value of embracing experimentation while managing risk.

This episode is a must-listen for anyone aiming to refine their roadmap practices, whether you're a product leader or an individual contributor. Tune in to uncover practical advice and thought-provoking perspectives on evolving this essential tool.

You can also check it out on substack here.