Roadmap Decisions | Product Masterclass

In this episode of Product Masterclass, host Thomas Hartmann engages Phil Hornby in a dynamic discussion about the evolving role of roadmaps in product management. Phil shares his insights on roadmaps as tools for communication and alignment, designed to bring clarity across audiences such as senior leaders, delivery teams, and external stakeholders. Highlighting his "roadmap audience canvas," Phil explores how to cater to the diverse needs of these groups without compromising strategic focus.

The conversation delves into the three foundational pillars of effective roadmapping: strategic vision, clear objectives, and product principles. Phil emphasises the importance of aligning roadmap decisions with these elements to ensure a coherent and impactful direction for products. He also introduces practical frameworks for balancing short-term survival needs with long-term vision, offering pragmatic advice for product professionals working in complex organisational contexts.

This engaging discussion is packed with actionable insights for product leaders and managers, addressing challenges from managing leadership expectations to fostering alignment and delivering meaningful customer value.