It Depends: making product decisions in context | ACE Conference

At the ACE Conference, Phil Hornby took the stage to deliver an engaging session on decision-making in product management, focusing on the often-heard phrase, “It depends.” Sharing actionable frameworks and principles, Phil explored how context, constraints, and participative decision-making are critical to making better product decisions. He highlighted the importance of aligning decisions with strategy, leveraging the right inputs, and understanding the impact of reversibility. Packed with practical advice and real-world examples, Phil’s talk resonated with product professionals, leaving them with a renewed focus on clarity, action, and achieving high-impact outcomes.