Navigating The Product Management Pendulum | GTM Disrupted

In this episode of GTM Disrupted, Phil Hornby, joins host Mike Smart to delve into the evolving world of product management. With insights drawn from decades of experience across companies like Trimble Navigation and his role as a coach, Phil discusses the pendulum shifts in product management responsibilities, from holistic business-oriented roles to more tactical, delivery-focused positions. The conversation highlights the resurgence of outcome-based product planning and the growing demand for product leaders to balance commercial acumen with customer discovery.

Phil shares his journey from engineer to global product leader, offering lessons on adapting to change and building empowered teams. He emphasizes the importance of discovery and aligning metrics like the North Star to customer value while addressing the complexities of go-to-market strategies. Through anecdotes and actionable advice, this episode inspires product professionals to think strategically and embrace leadership.