Roadmapping for your audience | SharpCloud

In this engaging session, Phil Hornby, delves into the art and science of roadmapping for diverse audiences. Hosted by Madeleine Weilid and Jonathan Morris from SharpCloud, the webinar explores the challenges and pitfalls of conventional roadmaps and introduces innovative approaches to create dynamic, audience-focused visualisations. Drawing from two decades of experience, Phil highlights why most roadmaps fail—poor definition, incomplete data, and inadequate storytelling—and redefines their purpose as tools for alignment and communication.

The session also showcases the use of SharpCloud, a platform for building dynamic, multi-dimensional views of data. By tailoring roadmaps to specific audiences, such as executives, developers, or customers, Phil demonstrates how to craft meaningful narratives that inspire collaboration and decision-making. The discussion spans topics like stakeholder engagement, effective storytelling, and the importance of aesthetic design in roadmap presentation. Phil also shares practical insights from his own coaching experiences, offering actionable advice to help teams align strategy with execution.