Your Roadmap Sucks! | Panash

In a lively discussion hosted by Panash, Phil Hornby shared his candid insights on why so many roadmaps fall short of their potential. The session, provocatively titled "Your Roadmap Sucks," explored the common pitfalls of roadmapping and offered pragmatic solutions for creating more effective, team-aligned tools. Emphasising that roadmaps are not static documents but communication and alignment artefacts, Phil unpacked three core challenges: poorly defined purposes, incomplete perspectives, and over-complicated processes.

Phil highlighted how organisations often overload roadmaps with conflicting objectives, leading to frustration among teams and stakeholders. Through anecdotes and examples, he demonstrated how adopting lightweight, problem-focused roadmaps can create alignment and improve outcomes. Attendees learned the importance of tailoring roadmaps to different audiences, with Phil introducing tools like the "Map Audience Canvas" to identify and meet specific stakeholder needs.

The session underscored the need for continuous communication, iterative updates, and pragmatic planning. Whether you're a product leader or a cross-functional team member, Phil's insights provided a fresh perspective on transforming roadmaps into strategic assets.